Relevant Criteria

There are four criteria, based on my audience analysis, that will be important for my audience in the department of I-tunes music downloading. For one, The audience views the accessibility and GUI systems as very important to the downloading process. They want the ability to find all kinds of music quick and easily. They want to be able to get a song almost with the blink of an eye. The audience is also interested in the ability to transport the music they download. This includes the process of moving downloaded music from one usable interface to another. Such transfers include from computer to IPod, computer to computer, computer to CD, and vice versa. The audience also finds the price an important factor in downloading music. Too high of a price and no one will decide to buy. Too low of a price and there is no income for producing the given service. So, the I-tunes group must find the happy medium between these two extremes in order to create the greatest income. The audience is also interest in the process of knowing what new music is coming out. This is the reason why I-tunes decided to produce an email that comes out every Tuesday. This email comes available with new music for the intended audience to receive. It also allows for the audience to pre-order songs before they even come out. This allows for a good source of new music for the audience to find quick and easy.